Handset locks have been available to mobile operators for several years. However, there are inconsistencies in the way in which they have been deployed between markets, within markets and across international mobile operator groups. The current report describes the wide diversity of handset lock strategies found across 31 operators in eight European markets. It poses and addresses the following questions in order to provide insights into best practices in the deployment of handset locks:
At the end of this report, the arguments cultivated in our analysis are harvested to present Recommendations for Operators when devising Handset Lock Policies.
Keywords: Handset Locking, Churn, Strategy, Policy, SIM Locks, Churn Prevention,
Table of Contents
1 | Overview | 1 |
2 | Background | 2 |
2.1 | What is Handset Locking? | 2 |
2.2 | Technical Issues & Standards | 2 |
2.3 | Handset Locking Categories | 3 |
2.4 | The Handset Locking Process | 4 |
3 | Operator Handset Lock Policies | 6 |
3.1 | Austria | 6 |
3.1.1 | Mobilkom A1 | 6 |
3.1.2 | T-Mobile | 6 |
3.1.3 | Telering | 6 |
3.1.4 | ONE | 6 |
3.1.5 | Hutchison 3 | 7 |
3.2 | France | 7 |
3.2.1 | SFR | 7 |
3.2.2 | Orange | 7 |
3.2.3 | Bouygues Telecom | 7 |
3.3 | Germany | 7 |
3.3.1 | T-Mobile | 7 |
3.3.2 | Vodafone | 7 |
3.3.3 | O2 | 8 |
3.3.4 | E-Plus | 8 |
3.4 | Ireland | 8 |
3.4.1 | Vodafone | 8 |
3.4.2 | O2 | 8 |
3.4.3 | Meteor | 9 |
3.4.4 | Hutchison 3 | 9 |
3.5 | Italy | 9 |
3.5.1 | Hutchison 3 | 9 |
3.6 | Spain | 10 |
3.6.1 | TME & Vodafone | 10 |
3.7 | Switzerland | 10 |
3.7.1 | Swisscom Mobile & Orange | 10 |
3.7.2 | Sunrise | 11 |
3.8 | UK | 11 |
3.8.1 | Orange | 11 |
3.8.2 | O2 | 11 |
3.8.3 | Virgin | 11 |
3.8.4 | Vodafone | 11 |
3.8.5 | T-Mobile | 12 |
3.8.6 | Hutchison 3 | 12 |
3.9 | Policy Comparisons | 13 |
4 | Strategic Considerations when Establishing a Handset Lock Policy | 15 |
4.1 | Customer Motivations for Lock Removal | 15 |
4.2 | Consideration of a No Lock Policy | 16 |
4.3 | Influences on Unlock Charges | 17 |
4.3.1 | Competitor Policies | 17 |
4.3.2 | Regulator Intervention | 18 |
4.3.3 | Operator Strategy | 18 |
4.4 | Risks/ Rewards of High & Low Unlock Charges | 19 |
4.4.1 | High Unlock Charges | 19 |
4.4.2 | Low Unlock Charges | 19 |
4.5 | Limitations of Handset Locks and how this should impact on Operator Strategies | 20 |
5 | Recommendations for Operators | 21 |