Have MNOs Grasped the XaaS Opportunity?
2017.12.04   |   29 pages   |   Customer Experience and Connection

Author:
Liam Mimnagh


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Many opening explanations on the sharing economy and Anything as a Service (XaaS) begin by mentioning Uber or Airbnb and how their models have unleashed massive changes across many industries and business models.  But as a service principles were already established in these business areas, consumers were already familiar with booking taxis and hotels over the phone and online and only paying while consuming.  

The sharing and on-demand service model can now be extended to other areas by the internet, smartphones and app usage along with lower (and declining) transaction costs, so that outright ownership (or leasing over a period) is trumped by short term access to products or services consumed only as required. 

There has been an explosion in B2B and B2C on-demand and sharing economy businesses recently.  In 2016 alone, over 420 sharing economy businesses raised $23.4bn (€19.66bn) in venture capital.  It is still very early days for these sharing economy businesses who sit at the start of the XaaS S-curve.  

  • Many on-demand businesses operate in industries with thin margins, where scale is required quickly. 

Network operators may have an opportunity to participate in development of this market, operating as matchmakers or agents, working on behalf of their customers, using scale and buying power to make customer lives easier while reducing their costs.  A leadership role in this area will ensure MNO relevance and value in a key digital market, and will thus ensure future revenues, but this requires a more customer-centric approach than has been demanded previously.

  • MNOs wishing to pursue XaaS business opportunities will need to sense, connect and merge data and bring their assets to bear to identify need and acquire optimum services cost-effectively at the point of need for their customers.    

This report highlights examples of some of the latest XaaS offerings from digital and niche players.  It also highlights what network operators are doing today and asks if they have yet grasped the opportunities available.  

 

Companies: Amazon, Mila, Swisscom Friends, Cuvva Insurance, Rent the Runway, O2 UK, BGL Group, Doctor On Demand, Uber, Yandex.Taxi, Veon, MTS, MegaFon, T-Mobile USA, AT&T, Netflix, HBO, Orange France, Three Sweden, Viaplay, Verizon,

Countries: UK, USA, Russia, Switzerland,

Keywords: content search, Everything as a Service, GaaS, clothing rental, Verizon PopData, Transaction Video on Demand Amazon Home Services, XaaS Opportunities, aaS, Subscription Video on Demand TVoD, as a Service, services, downloadable content, Matchmaking, SVoD, all you can eat, Gaming as a Service, sharing economy, Doctor on Demand, XaaS, Car Assistant, Car Insurance on-Demand, Airbnb, Anything as a Service, streaming on demand, Agent, DLC model, video content partnerships, Amazon Key, video content aggregation, taxi services, rental, Uber, VoD, all you can stream, on-demand,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

2

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

3

3

Defining X as a Service (XaaS)

4

4

On-demand - As a Service – Examples

5

4.1

Vennetics Content Search and Aggregation for MNOs

5

4.2

Amazon Home Services

6

4.3

Mila – Swisscom Friends

8

4.4

UK Car Insurance – On Demand

9

4.5

Doctor On Demand - USA

10

4.6

Gaming as a Service (GaaS)

11

4.7

Rent the Runway

12

4.8

Do these services meet the XaaS Definition?

13

5

Current MNO Service Initiatives

15

5.1

O2 Drive - Car Insurance

15

5.2

Taxi Services

16

5.2.1

Uber in Russia

16

5.2.2

Other Players in Russia

17

5.3

Verizon PopData – Time Limited All you can Stream

18

5.4

Video Content Partnerships

20

5.4.1

AT&T

20

5.4.2

T-Mobile USA

21

5.4.3

Orange and Other European VoD Initiatives

22

6

Analysis and Conclusions

24

6.1

Are MNOs Grasping XaaS Opportunities?

24

6.2

What are the Opportunities?

27

7

Recommendations

29

 

Appendix – Feedback Questions

31

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