M2M Revenue Stimulation: Product Segment & Partnership Strategies
2015.10.05   |   30 pages   |   Convergence & M2M

Author:
Robert Harrison


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Many mobile operators recognise that M2M communications will become an increasing source of traffic and revenue, which they will need to exploit if they are to replace the fall in voice and text revenues.

Although the market for M2M is dependent on the communications capabilities of operators, it requires much greater levels of functionality than MNOs have previously had to provide, and support for an ever increasing variety of applications.  While a few operators in mature markets, such as AT&T and Verizon, are demonstrating success in this field, many more are finding it difficult to adapt to these new requirements and have made insufficient progress in moving away from voice and text.

This report provides a breakdown of the requirements by segmenting the markets and functions and assesses the opportunities for MNOs in the different segments and their need for partners to ensure their success.  It also provides examples of the approaches taken by some of the more successful operators in the US, Europe and the Far East.

Companies: AT&T, Orange, SK Telecom, TeliaSonera, Telefonica, Verizon, Vodafone, NTT, ThingWorx, Jasper, Libelium, TrueMove, Reiance, Microsoft, SoftBank, Telecom Personal, Deutshe Telekom, Rogers, KPN, Sprint, Stream, Telenor, SigFox, Ovum, Axeda, Accenture, IBM, Apple, Google, Philips, Samsung

Countries: USA, Global

Keywords: Application enablement platform, Segmentation, Connectivity providers, product functions, Industry Sectors, M2M, Connectivity platform, Vertical Markets, Device manufacturers, M2M value chain, Solution providers, product segmentation, Application and data analytics, SIM management, System integrators,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

3

3

Market and Product Segmentation

4

3.1

Introduction

4

3.2

Segmenting the M2M Market

4

3.3

Segmentation by Industry or User Type

5

3.4

Segmentation by Product Type

5

3.5

Product Market Segmentation

5

3.6

Drivers for M2M Applications

7

3.7

Country Variations

7

4

Choosing an Appropriate Strategy

8

4.1

Introduction

8

4.2

Strategy Options

8

4.2.1

MNO SWOT

8

4.3

Selection: Position in Value Chain & Partners

10

4.3.1

Device Manufacturers

10

4.3.2

Connectivity

10

4.3.3

Connectivity Platforms

10

4.3.4

Application Enablement Platforms

11

4.3.5

Applications and Data Analytics

11

4.3.6

Solution Providers

11

4.3.7

Revenues & Margins in the Value Chain

11

4.4

Sales & Marketing

12

4.4.1

Consumer Market

12

4.4.2

Business Market

12

4.5

Competition

13

5

Examples of Approaches Taken by MNOs

14

5.1

Introduction

14

5.2

AT&T

14

5.2.1

Global SIM

15

5.2.2

M2M Control Center

15

5.2.3

M2M Application Platform

16

5.2.4

M2X Data Service

17

5.2.5

Asset Tracking Application

17

5.2.6

AT&T Cargo View Application

17

5.2.7

AT&T Smart Grid Applications

18

5.2.8

AT&T Digital Life

19

5.2.9

AT&T FiLIP

19

5.3

Orange Austria

20

5.4

SK Telecom

20

5.5

Telia

20

5.6

Telefónica

21

5.6.1

Partner Programme

21

5.6.2

Consumer products

23

5.7

Verizon

23

5.7.1

Business Services

23

5.7.2

Vodafone

24

6

Conclusions

26

6.1

Introduction

26

6.2

Opportunity Areas

26

6.2.1

Connectivity and Connectivity Management

26

6.2.2

Application Enablement and Provision

27

6.2.3

Device Provision

27

6.3

Marketing, Sales & Customer Relations

28

6.4

Summary and Key Points

28

7

Recommendations

30

 

Appendix – Feedback Questions

31

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