MNO Approaches to Direct Carrier Billing
2017.05.10   |   35 pages   |   Direction, Strategy and Brand Differentiation

Author:
Nicola Warren


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One of the assets that operators possess is the billing relationships that they have with subscribers.  Direct carrier billing (DCB) provides MNOs with an opportunity to monetise this asset, helping to diversify revenue and reduce dependency on their core telecommunications business.


This report explores the size of this opportunity and introduces operators to options available, in terms of a DCB strategy.  It contains information on MNO approaches to DCB and the role played by DCB aggregators in terms of broadening the acceptance of DCB for purchases at app stores, other digital merchants, and beyond.


The report concludes with recommendations to MNOs seeking to evaluate the opportunities and challenges DCB represents so they can formulate their own approach.

 

 

Companies: Bango, DOCOMO Digital, NTT DOCOMO, Orange, Singtel, Google, BOKU, Apple, Bouygues Telecom, Telefonica, ASLA

Countries: Japan, Singapore, France, Spain, Middle East and Africa, MEA, Europe,

Keywords: billing, billing platform, DCB, m-commerce, premium SMS, Direct Carrier Billing, unbanked, i-mode, App Store, Pagos Movistar, mobile commerce, app store, m-payment, aggregator, Singtel Dash, Payment Services Directive, direct-to-bill, mobile payment, payment platform, connected commerce, digital content, content portal, payment gateway, mobile operator billing, mobile wallet, electronic money license, mobile money, Google Play, API, ecosystem, digital commerce, marketplace, third party processor, micropayments,

1

Overview

1

2

Introduction

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

3

3

The DCB Opportunity

5

3.1

Growth in Mobile Commerce

5

3.1.1

Growth in Mobile Sales of Digital Goods

5

3.1.2

Growth in Mobile Sales of Physical Goods

6

3.2

Growth in DCB

6

3.2.1

Growth in DCB Share of Mobile Commerce Payments

7

4

Approaches to DCB

9

4.1

Introduction

9

4.2

Operator-led DCB

9

4.3

Aggregator-led DCB

10

5

MNO-led DCB Case Studies

13

5.1

Orange

13

5.1.1

Introduction

13

5.1.2

Merchant Proposition

13

5.1.3

Consumer Proposition

15

5.1.4

Observations

15

5.2

SingTel, Singapore

16

5.2.1

Introduction

16

5.2.2

Merchant Proposition

17

5.2.3

Consumer Proposition

19

5.2.4

Observations

20

6

Aggregator-led DCB Case Studies

22

6.1

Bango

22

6.1.1

Introduction

22

6.1.2

MNO Proposition

22

6.1.3

Merchant Proposition

23

6.1.4

Customer Proposition

25

6.1.5

Observations

26

6.2

DOCOMO Digital

26

6.2.1

Introduction

26

6.2.2

MNO Proposition

27

6.2.3

Merchant Proposition

29

6.2.4

Consumer Proposition

30

6.2.5

Observations

31

7

Key Findings

32

7.1

Revenue opportunity

32

7.2

MNO-led DCB Findings

32

7.3

Aggregator-led DCB Findings

33

8

Recommendations

35

 

Appendix – Feedback Questions

37

Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015