MNOs' ICT Propositions and Plans
2012.02.08   |   42 pages   |   Selling to & Supporting Business Users

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MNOs' enterprise offers have traditionally comprised communications and connectivity solutions, for example mobile broadband, mobile VPN, virtual PABX and unified communications. With the advent of reliable and widespread broadband in developed markets, more enterprises are virtualising core IT functions, most commonly by direct outsourcing to specialist companies or purchasing scalable, on-demand ICT services delivered via the internet. An example would be an enterprise that chooses Google Apps over Microsoft Office for its document creation, storage, backup, e-mail, shared calendars and conferencing needs... for a low, fixed annual price per seat, with no capital expenditure or depreciation concerns, or time-consuming installation and management requirements.

Increasing complexity, operational and cost reduction demands have put pressure on enterprise ICT managers to reduce the number of suppliers they work with. This creates an opportunity for MNOs, which have pre-existing and often long-standing relationships with enterprises for the essential business service of mobile telephony and messaging. This is potentially a strong foundation for MNOs to sell solutions to enterprises that require workforce mobility to manage information and improve employee efficiency and utilisation.

This report examines a selection of MNOs' enterprise propositions that extend beyond mobile broadband, messaging and IP-PBX service classes and into areas traditionally served by IT solutions companies. Continued pressure on revenues from traditional sources coupled with predictions of growth in spending on ICT, particularly for areas such as workforce mobilisation and virtualisation combine to make this report essential reading for MNOs with an enterprise base that wish to maximise return from this area of opportunity.

Keywords: Mobile Cloud, Cloud, SME, ICT, MNOs' ICT Propositions and Plans, Enterprise Solutions,

Table of Contents
1 Overview 1
2 Introduction 2
2.1 Background to the Report 2
2.2 Report Content 3
2.3 Currency and Conversions 3
2.4 Further Questions and Feedback 3
3 The Market Opportunity 5
3.1 Market Size 5
3.2 Application Areas Relevant to Mobile Operators 7
4 MNOs' ICT Products & Services 9
4.1 Introduction 9
4.2 AT&T 11
4.2.1 AT&T Cloud-based Services 11
4.3 Maxis Malaysia 12
4.4 O2 UK 13
4.4.1 Unify 13
4.5 Orange UK 13
4.5.1 Cloud Computing Strategy 13
4.5.2 Infrastructure as a Service (IaaS) 13
4.5.3 Security as a Service 14
4.5.4 Collaboration as a Service 14
4.5.4.1 Telepresence 14
4.5.4.2 Open Videopresence 15
4.5.4.3 Collaborative Workspace 15
4.5.5 Applications as a Service 15
4.5.5.1 Private Applications Store 15
4.5.5.2 Smartphone Management 15
4.6 StarHub Singapore 16
4.6.1 Cloud Applications 16
4.6.2 Point-of-Sale 16
4.6.3 O.N.E. PHONE 17
4.7 Telecom Italia 17
4.7.1 ICT Services Overview 17
4.7.2 Collabor@ 18
4.8 Telefonica Group 19
4.8.1 Latest ITC Positioning and Objectives 19
4.8.2 ITC Strategy Evolution 20
4.8.2.1 Terabox Service 20
4.8.2.2 Aplicateca 21
4.8.2.3 Telefonica and NEC's Virtual Desktop Infrastructure (VDI) 22
4.8.2.4 Cloud Service App Development Contest 22
4.8.2.5 Mobile Broadband: Business Intranet 23
4.9 Telenor 23
4.9.1 Telenor One 23
4.9.2 Samordnet Kommunikasjon (Unified Communications) 24
4.9.3 Telenor in Emerging Markets 27
4.10 TeliaSonera 28
4.10.1 Offering Wide-Ranging ICT Solutions 28
4.10.2 Telia ProLane 28
4.10.3 Telia DataNet LAN 28
4.10.4 Mobile Broadband Solutions 28
4.10.5 Telia Mobile Security 30
4.10.6 Telia Managed Datacenter 31
4.10.7 Telia Secure Storage 31
4.10.8 Telia Webbhotell - Web Hosting 31
4.10.9 Telia App Studio 31
4.10.10 Telia Office 365 33
4.10.11 Telia Internet E-Mail Enterprise 33
4.10.12 Telia Office E-mail 33
4.10.13 Telia Mobile Work Orders 33
4.10.14 Telia Mobile Response 33
4.10.15 Telia Pay 34
4.10.16 Telia Telecom Meeting 34
4.10.17 Telia Office Basic 34
4.10.18 Mobile Broadband Business Start 34
4.10.19 Telia Centrex 34
4.11 Vodafone UK 35
4.11.1 Vodafone Hosted Services & Cloud Services 35
4.11.2 Vodafone One Net & One Net Express 36
4.11.3 Vodafone Office Complete & Office Link 37
5 Conclusions & Recommendations 39
  Appendix - Feedback Questions 43

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