In developed markets, non-messaging digital content is now a rapidly growing component of Wireless Network Operators' revenues. As the proportion of ARPU attributable to mobile data increases, optimisation of these revenues will have growing impact on overall achievement of revenue expectations.
The area is complex and evolving rapidly. The early and unexpected dominance of phone personalisation will erode as more sophisticated applications to assist and entertain users are developed alongside phones that can make use of them simpler. Growth will accelerate as mobile data applications broaden their appeal beyond the youth market. Added to the challenges of optimising the content proposition, there is a large and growing community of companies in the content space. These companies offer diverse competencies and views of the market.
This report provides a strategic view of the content market ecosystem to assist network operators in developing a clear understanding of the structure of the market, the types of companies operating in the content distribution chain and how best to facilitate content demand from their users.
Keywords: strategic, personalisation, complex, eco, phone, system, applications, eco-system, diverse, content, demand, data, production,
|Eco System Requirements|
|Sample Market Players|
|Mobile Entertainment Factory|
|Market Size & Value Chain|
|Entertainment vs. Utility|
|Appendix - Example Content Players|
|Content Player Listing|