Mobile data is a key focus for all MNOs in markets around the world as data usage continues its inexorable rise. The days of unlimited data are now in the past as operators seek to persuade their customers to pay a realistic price for the data they use. Although data revenues are increasing and represent an ever higher proportion of ARPU, blended ARPU is still falling as the prices for voice services are decreasing and regulatory impacts such as cuts in roaming and MTRs take their toll.
Operators now face a major challenge in deploying successful pricing strategies for new data services, whilst also optimising service uptake. They need to develop strategies to optimise tariffs and monetise data services as consumer use of mobile data grows. The drive to mass adoption of data services could also lead to price erosion if the introduction of new tariffs and services is not carefully handled.
The challenge is further complicated by the need to address vertical markets and regulatory issues including net neutrality and data privacy.
Operators must traverse these minefields at the same time as introducing new business models that focus in partnerships and upstream as well as downstream revenue sources.
This report looks at examples of innovative mobile data services and business models that are being developed by MNOs and their partners. It concludes with a set of recommendations that should be given consideration by any operator wishing to deliver revenue generative mobile data services in the future.
Companies: Telefonica, Telefonica Dynamic Insights, O2, Verizon, Precison Market Insights, Tesla, Amazon, AT&T Sponsored Data, BlueVia, AT&T Drive Studio, OnStar, Audi, Swisscom, Tapit, GfK, Facebook, T-Mobile USA, Rhapsody, Syntonic
Countries: USA, UK, Switzerland, Chile
Keywords: social networks, M2M, Dynamic Insights, data privacy, M2M World Alliance, shared data plans, big data, music streaming, mobile data, connected car, zero-rated data, customer data, m-health, smart cities, Net neutrality, connected home, in-vehicle telematics, m-education, LTE,
|Table of Contents|
|2.1||Background to the Report||2|
|2.3||Currency and Conversions||4|
|2.4||Further Questions and Feedback||5|
|3||Mobile Network Data Analytics||6|
|3.2||Customer Data & Privacy Issues||7|
|3.3||Telefonica Dynamic Insights||8|
|3.3.1||Smart Steps Global Platform||8|
|3.3.2||Telefonica's Approach to Consumer Privacy||10|
|3.4||Precision Market Insights from Verizon||10|
|4.1||Upstream Funding for Data Traffic||13|
|4.6||AT&T Sponsored Data||18|
|5.2||The Connected Home||24|
|5.3||The Connected Car||24|
|5.4||Shared Data Plans||28|
|6.4||The M2M World Alliance||32|
|Appendix - Feedback Questions||37|