Monetising Mobile VoIP
2012.09.26   |   30 pages   |   New Services & Technologies

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Voice over Internet Protocol (VoIP) has been part of the telecom landscape for over a decade. Skype now has well over 100 million log ins globally every month; however, VoIP is only now becoming a factor in mobile voice communications.

Whilst mobile VoIP is in its infancy, the 'Over the Top' (OTT) VoIP providers are emerging onto mobile operator competitive radars with high quality services. These services threaten the voice revenues that remain key to mobile operator profitability. The limitations of mobile VoIP provided over 3G technology, a regulatory environment favourable to its restriction and the immaturity of mobile VoIP business models all limit the current threat to mobile operators.

The rollout of LTE networks will change that, removing the limitations and leading to increased competition to traditional mobile voice services from VoIP. LTE will also change regulatory attitudes to OTT providers and their relationship with mobile operators. The Wireless Profit paper, 'Monetising Mobile VoIP' discusses the emerging competition from mobile VoIP, its threat to incumbent mobile operators but, most importantly, the opportunities it presents.

This report assesses the growth of and level of threat to MNOs from VoIP. It goes on to discuss how MNOs can exploit the technology themselves to protect existing and generate new revenues.

Keywords: VoIP, Skype, Vonage, Voice over Internet Protocol, Google Voice, LTE VoIP, Mobile VoIP,

Table of Contents
1 Overview 1
2 Introduction 2
2.1 Background to the Report 2
2.2 Report Content 3
2.3 Currency and Conversions 3
2.4 Further Questions and Feedback 4
3 VoIP Market Development to Date 5
3.1 Introduction 5
3.2 Current Technology Underlying Mobile VoIP 5
3.3 Incumbent Mobile Operator Response to Mobile VoIP 6
3.3.1 Restricting Mobile VoIP Access to High Value Customers 6
3.3.2 Charging Special Data Tariffs for Access to Mobile VoIP 6
3.4 Mobile VoIP Regulatory Responses and Trends 9
3.4.1 VoIP Blocking 9
3.4.2 Service Unbundling and Separation 10
3.5 Existing OTT Mobile VoIP Propositions 11
3.5.1 Mobile Skype 11
3.5.2 Vonage Mobile Application 14
3.5.3 AT&T Call International Mobile Application 16
4 Monetising Mobile VoIP 21
4.1 Introduction 21
4.2 Threats to MNO Voice Revenues 21
4.2.1 Threats Beyond Mobile VoIP 21
4.2.2 Coming Intensification of Threats 23
4.2.3 Existing OTT Mobile VoIP Market Penetration 23
4.3 Mobile VoIP Monetisation Opportunities for MNOs 23
4.3.1 Introducing an OTT Mobile VoIP App 24
4.3.2 Exploiting Ownership of Existing Features 24
4.3.3 Voice Quality Enhancement with LTE 24
4.3.4 Unified Communications 25
4.4 Example of Potential for New Revenue Generation from Voice Services 25
5 Key Findings 27
5.1 Overall Situation 27
5.2 Regulatory Factors 27
5.3 Existing OTT Mobile VoIP Propositions 28
5.4 MNO Options for Monetising Mobile VoIP 28
6 Recommendations 30
  Appendix - Feedback Questions 31

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