Operator Approaches to Mobile Money
2012.11.08   |   35 pages   |   New Services & Technologies

Share:

Sign up to receive our latest insights and reports

Sign up

The number of mobile money initiatives around the world is growing, yet there is still no single approach to mobile money that appears to be winning out. In August 2012, Juniper Research published a report that predicted that the total value of mobile payments for digital and physical goods, money transfers and near field communications transactions would be more than $1.3 billion (EUR 1 billion) by 2017. This represents a fourfold growth from 2012 to 2017.

Mobile operators are uniquely positioned to take advantage of the opportunity that mobile payments represents, however few have managed to do so successfully to date. Mobile Market Development's analysis of operator approaches to mobile money shows how operators can participate in and benefit from the deployment of mobile money. It also highlights the challenges that some operators have faced when entering this market.

This report summarises mobile money service offerings with a view to isolating the learning from each different approach.

Keywords: Mobile Money, M-PESA, TchoTcho Mobile, Google Wallet, SMART Money, Osaifu-Keitai, O2 Wallet, Isis Mobile Wallet, MTN MobileMoney,

Table of Contents
1 Overview 1
2 Introduction 2
2.1 Background to the Report 2
2.2 Report Content 2
2.3 Currency and Conversions 3
2.4 Further Questions and Feedback 3
3 Mobile Money and Market Development 4
3.1 Market Factors Influencing Mobile Money Demand 4
3.1.1 Size of Unbanked Population 4
3.1.2 Availability of Payment Options 4
3.1.3 Sophistication of Payment Requirements 4
3.1.4 Interoperability 4
3.1.5 Trust 5
3.2 Market Factors Influencing Mobile Money Supply 5
3.2.1 Regulatory Environment 5
3.2.2 Competitor Interest 5
3.2.3 Technology Standards 5
3.2.4 Business Case 6
4 Mobile Money in Developing Markets 7
4.1 M-PESA in Kenya 7
4.1.1 Background 7
4.1.2 Service 7
4.1.3 Performance 8
4.1.4 Lessons Learned 8
4.2 MTN MobileMoney in Uganda 9
4.2.1 Background 9
4.2.2 Service 9
4.2.3 Performance 10
4.2.4 Lessons Learned 11
4.3 SMART Money in the Philippines 12
4.3.1 Background 12
4.3.2 Service 12
4.3.3 Performance 13
4.3.4 Lessons Learned 14
4.4 TchoTcho Mobile in Haiti 15
4.4.1 Background 15
4.4.2 Service 16
4.4.3 Performance 17
4.4.4 Lessons learned 17
5 Mobile Money in Developed Markets 19
5.1 Isis Mobile Wallet in the USA 19
5.1.1 Background 19
5.1.2 Service 19
5.1.3 Performance 21
5.1.4 Lessons Learned 21
5.2 Osaifu-Keitai in Japan 22
5.2.1 Background 22
5.2.2 Service 22
5.2.3 Performance 24
5.2.4 Lessons Learned 24
5.3 O2 Wallet in the UK 25
5.3.1 Background 25
5.3.2 Service 25
5.3.3 Performance 27
5.3.4 Lessons Learned 27
5.4 Paybox in Austria 28
5.4.1 Background 28
5.4.2 Service 28
5.4.3 Performance 29
5.4.4 Lessons Learned 29
5.5 Google Wallet in the USA 30
5.5.1 Background 30
5.5.2 Service 30
5.5.3 Performance 32
5.5.4 Lessons Learned 32
6 Conclusions and Recommendations 34
  Appendix - Feedback Questions 36

Our Clients

The EXEC strategy workshops run by MMD were the best I have seen CEO MTN Nigeria
Mobile Market Development 2015