Performance Benchmarks - Cost of Acquisition
2005.09.09   |   19 pages   |   Churn Prevention Strategies   |   MVNOs & Distribution Strategies   |   MNO KPI Benchmarks

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Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on one of a mobile network operator's key costs. This report presents CoA data from selected operators and year-on-year comparisons where available.

Keywords: subcriber, kpi, performance, indicators, compared, mobile, acquisition, SAC, operators, COA, of, key, benchmarks, cost, kpis,

Presentation Navigation
Cost of Acquisition
Average Cost Per Gross Addition 2004 (13 Operators)
Average Cost Per Gross Addition 2004 vs 2003 YoY (10 Operators)
Average Cost Per Postpaid Gross Addition 2004 vs 2003 YoY (7 Operators)
Average Cost Per Prepaid Gross Addition 2004 vs 2003 YoY (8 Operators)

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A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015