Definitions of Cost of Acquisition (CoA) vary from operator to operator. While often not directly comparable, year-on-year differences can offer insights into the upward and downward pressures on one of a mobile network operator's key costs. This report presents CoA data from selected operators and year-on-year comparisons where available.
Keywords: subcriber, kpi, performance, indicators, compared, mobile, acquisition, SAC, operators, COA, of, key, benchmarks, cost, kpis,
|Cost of Acquisition|
|Average Cost Per Gross Addition 2004 (13 Operators)|
|Average Cost Per Gross Addition 2004 vs 2003 YoY (10 Operators)|
|Average Cost Per Postpaid Gross Addition 2004 vs 2003 YoY (7 Operators)|
|Average Cost Per Prepaid Gross Addition 2004 vs 2003 YoY (8 Operators)|