Prepay-Postpay Hybrid Solutions
2005.12.14   |   49 pages   |   Churn Prevention Strategies   |   MNO KPI Benchmarks   |   Maximising Prepay Cellular Profit

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In recent years there has been a significant increase in the number of operators introducing 'hybrid' style services combining the convenience of contract plans and cost control benefits of prepay plans. In this report we explore the features, benefits and success of hybrid plans from 9 operators across a diverse range of North American, European and African markets. We examine how hybrid services are positioned against conventional prepay and post-pay services and identify the segments most aggressively targeted by operators with prepay/postpay hybrid offers. Finally we discuss how these plans may be enhanced to maximise their market impact.

Keywords: mtn, orange, telecom, cell, time, t-mobile, c bouygues, proximus, biztime, biz, uk, cost, usa, africa, hybrid, aggressively, virgin, u-fix, france, belgium, control, cingular, south,

1 Overview 7
2 UK: T-Mobile's U-Fix 8
2.1 Proposition 8
2.2 Prepay vs. Postpay Positioning 9
2.3 Hybrid Promotion 11
2.4 Hybrid Market Impact 11
3 USA 13
3.1 Virgin Mobile's Hybrid Proposition 13
3.2 Prepay vs. Postpay Positioning 14
3.3 Hybrid Impact 15
3.4 Cingular's Hybrid Proposition 15
3.4.1 Pay As You Go - Standard Prepay Product 15
3.4.2 Pick Your Plan - Hybrid Product 16
3.5 Prepay vs. Postpay Positioning 16
3.6 Hybrid Market Impact 17
4 South Africa 19
4.1 Cell C's Hybrid Proposition 19
4.1.1 Controlchat 19
4.1.2 Prepay vs. Postpay Positioning 19
4.1.3 Steadychat 21
4.2 MTN South Africa - Hybrid Proposition 22
4.2.1 Prepay vs. Postpay Positioning 22
4.3 Vodacom's Hybrid Propositions 23
4.4 Pre-pay vs. Postpay Positioning 24
4.5 Hybrid Market Impact 26
5 France 29
5.1 Bouygues Telecom Mobile Universal Fixed Price 29
5.2 Prepay vs. Postpay Positioning 30
5.3 Orange 33
5.3.1 "Compte Mobile" 33
5.3.2 M6 Mobile by Orange 34
5.3.3 Orange Zap 35
5.4 Prepay vs. Postpay Positioning 35
5.5 Hybrid Market Impact 37
6 Belgium 39
6.1 Proximus FreeStyle 39
6.2 Prepay vs. Postpay Positioning 40
6.3 Hybrid Market Impact 40
7 Nigeria 42
7.1 MTN bizTime Zero Access Plans 42
7.2 Hybrid Market Impact 43
8 Conclusions 44

Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015