Prioritising Revenue Growth Opportunities for MNOs
2011.01.18   |   28 pages   |   New Services & Technologies

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Mobile Network Operators (MNOs) have faced declining voice revenues, increased competition and regulation and uncertain data proposition futures for a number of years. In order to maintain stakeholder confidence, they have responded with cost-cutting and other defensive measures, as well as seeking to develop new business areas to replace lost revenue streams.

On the positive side, there is a wide range of revenue growth areas and opportunities that MNOs should consider for development. A key to future success will be correctly selecting which opportunities to pursue and to invest money and resources to realise them. This report itemises key services and applications of interest, assessing growth opportunities and prioritising according to availability of retained revenue and the competitive situation.

The report concludes with recommendations that identify the key growth areas that MNOs should place at the top of their priority lists.

Keywords: Family Plans, Revenue Growth Opportunities, Data Services, M2M, FMC, Discount Brands,

Table of Contents
1 Overview 1
2 Introduction 2
2.1 Background to the Report 2
2.2 Report Content 2
2.3 Currency and Conversions 3
3 MNO Revenue Opportunities 4
3.1 Customer Acquisition Revenue Opportunities 4
3.1.1 Non-handset Devices (iPad/Tablets/Netbooks) 4
3.1.2 Short-term Visitor SIM and Migrant/International Caller SIM 5
3.1.3 Brand Diffusion: Youth, Value, Ethnic, Affinity 6
3.1.4 Twin SIM Pack 7
3.1.5 Dual MSISDN SIM 7
3.2 Voice & Data Revenue Opportunities 8
3.2.1 Calling Services 8
3.2.2 Data Services 10
3.3 Messaging 12
3.4 Internet, Social Media & Entertainment 14
3.5 Customer Engagement 17
3.5.1 Fixed Mobile Convergence 17
3.5.2 Stimulating Mobile Usage Activity & Customer Engagement 18
3.5.3 Family Plans & Rolling Contracts 19
3.6 Business Solutions 19
4 Service Enablers 21
4.1 Mobile Payments & Mobile Money 21
4.2 Enabling Third Party Services 23
4.2.1 Location-based SMS Advertising 23
4.2.2 Embedded/M2M & Healthcare 23
4.2.3 Financial Services: Device Insurance 24
5 Outside the Box 25
5.1 Wholesale Only 25
5.2 Discount brands 25
5.3 Retailing 26
6 Conclusions & Recommendations 27

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