RCS Update: The Direction of Messaging Services
2019.06.26   |   46 pages   |   Digital Transformation

Author:
Nicola Warren


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Key Infographic

Introduction

The estimated number of monthly active users of Rich Communications Services (RCS) was approximately 215 million at the end of 2018. This modest number masks the developments in this area since Mobile Market Development last addressed the topic in 2017. This report provides an update on the direction that RCS messaging has taken, looking at MNO and other stakeholder participation in this regard. It is intended to update operators in order to assist in the development of their approach to RCS messaging services going forward.

Three i3

 

Companies: GSMA, Google, Samsung, SK Telecom, Apple, Facebook, Sprint, Telcel, América Móvil, Google Fi, Vodafone, Orange, Deutsche Telekom, T-Mobile, KDDI,

Countries: Global, South Korea, Japan, USA, Mexico, Spain, France, Germany, UK,

Keywords: Apple Business Chat, Messaging-as-a-Platform, chat, OTT messaging, Android, NewNet Communication Technology, +message, Jibe Mobile, monthly active users, Advanced Messaging, Messages, aggregators, UP RCS, rich cards, interconnection, Facebook Messenger, Jibe, Early Access Programme, chatbots, messaging client, application to person, P2P messaging, rich communications services, A2P, RCS cloud, RCS business messaging, RCS, plugins, conversational commerce, MaaP, Joyn, RCS hub, WhatsApp Business,

1

Overview

1

1.1

Key Infographic

1

1.2

Introduction

1

1.3

Three i3    .

1

2

Background and Content

2

2.1

Background to the Report

2

2.2

Report Content

3

2.3

Currency and Conversions

3

2.4

Further Questions and Feedback

4

3

Introduction to RCS

5

3.1

History of RCS

5

3.2

Universal Profile RCS 2.x Specifications

8

3.3

RCS Adoption

9

4

Messaging Potential

11

4.1

Messaging Market

11

4.2

P2P Messaging Business Case

11

4.3

Business Messaging (including A2P) Business Case

13

4.3.1

Early Success

15

4.3.2

OTT Business Messaging Competition

16

5

Key RCS Supporter Updates

18

5.1

Introduction

18

5.2

Google    .

18

5.3

Samsung    .

21

5.4

SK Telecom

24

5.5

Vodafone

25

5.6

Orange     .

28

5.7

Deutsche Telekom/T-Mobile

30

5.8

América Móvil

33

5.9

Sprint       .

36

5.10

KDDI       .

37

6

Findings

40

7

Recommendations

45

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