Tariff structures are a critical component for operators and, depending on market conditions, target segment, objectives and implementation considerations tariff innovation can assist operators in stimulating usage of new and existing services, tapping into new revenue streams, increasing market share, improving customer mix and reducing churn.
Mobile operators around the world have been experimenting with new pricing models and shifting away from voice centric tariffs in favour of data centric tariffs. Such a shift is visible across mature and emerging markets as mobile operators seek new ways to monetise the exponential increases in mobile data usage and protect their revenues from the substitution effect caused by free OTT applications.
This report looks at key trends affecting tariffs structures and identifies innovative tariffs and pricing strategies across different mobile operators, customers segments and markets. In particular it includes the analysis and live case studies of flat rate tariffs, unmetered social media plans, mobile VoIP propositions and multi-device plans.
The report concludes with a set of practical recommendations aimed at assisting MNOs in deploying innovative tariff solutions in the new data-centric ecosystem.
Keywords: VoIP, Multi-Device, OTT Partnerships, voice centric tariffs, data centric tariffs, Flat Rate tariffs, Mobile VoIP, Tariff Innovation, pricing models,
|Table of Contents|
|2.1||Background to the Report||2|
|2.1.1||Key Mobile Tariff Trend||2|
|2.3||Currency and Conversions||3|
|2.4||Further Questions and Feedback||4|
|3||Flat Rate Tariffs||5|
|3.2||NATEL Infinity by Swisscom||6|
|3.2.2||Tariff Description & Service Level||6|
|3.2.4||Integrated IP Vision & Multiple Subscriptions||10|
|4||Social Media & OTT Partnership Plans||12|
|4.1||Unmetered Social Media Offerings||12|
|4.2||Prepaid Social Tariff by Optus in Australia||12|
|4.3||Virgin Mobile Chile Free WhatsApp||14|
|4.4||Movistar Mexico Free Social Media Apps||15|
|4.5||3 Hong Kong WhatsApp Roaming Pass||16|
|5.1||Shift Towards M-VoIP Communications||18|
|5.2||Tariff Approaches in Response to M-VoIP Growth||18|
|5.3||TELUS Skype Plan||20|
|5.3.1||Tariffs and Credit Availability||21|
|5.3.2||Insight into ARPU and Voice Usage Trends||23|
|6.2||Telia Mobil Dela Tariffs in Sweden||25|
|6.2.2||Mobil Dela Tariff Description||26|
|6.2.3||Mobil Dela Promotion||27|
|6.2.4||Savings Appeal for Families||27|
|6.3||Multi Vivo Offering in Brazil||29|
|7||Key Findings & Recommendations||34|
|Appendix - Feedback Questions||36|