"The Ultimate Bill"
2005.10.11   |   Churn Prevention Strategies   |   MNO KPI Benchmarks   |   Consumer Contract Segment

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This report examines customer bills issued by a number of MNOs worldwide:

  • Telstra, Optus, '3' & Vodafone in Australia
  • Airtel & Hutch in India
  • Vodafone Ireland
  • Movistar & Amena in Spain
  • Orange, Virgin & Vodafone in the UK

The purpose is to showcase examples of the design, layout and content of monthly customer communications. We highlight interesting and effective approaches, and finally combine some of them into a single example: "The Ultimate Bill".

Keywords: design, customer, communication, study, advertising, layout, bill, value, monthly, retention,

Introduction
Methodology
Results
"The Ultimate Bill"
Annexe:
Spain - Vodafone
UK - Vodafone
Australia - 3
Ireland - Vodafone
UK - Orange
UK - Virgin
Australia - Telstra
India - Hutch
Spain - Amena
India - Airtel
Spain - Movistar
Australia - Optus
Australia - Vodafone

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