Accelerating Digital Transformation via a 100% Digital MVNO
2015.11.20   |   5 pages   |   NextGen Strategy Reports

Author:
Brendan Dunphy


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Operators are struggling to adapt to the digital era and compete on equal terms with their digital app and service competitors.  Constrained by investments in networks, systems and processes designed for voice and messaging, their culture is slow, bureaucratic and network (rather than customer) centric.  Classic top-down change & transformation programs are too slow and ignore the digital consumer.  Low risk alternatives that accelerate innovation AND internal digital transformation goals are required.

Is a 100% digital MVNO the answer to this issue?  Will such an approach restore competitiveness in the all-important digital space? 

Companies: O2, giffgaff, Telefonica

Countries: UK

Keywords: collaborative, UK, Telco 2.0, O2, voice, giffgaff, members, Telefonica, community, social media, Telco 1.0, MNOs, MVNO, data, messaging,

 

Accelerating Digital Transformation via a 100% Digital MVNO

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Inferences and implications for Mobile Operators

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Inference Dashboard

1

1

Supporting Research & Analysis

2

1.1

Context

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1.2

Analysis

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1.2.1

Is giffgaff an Effective Innovation Engine?

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1.2.2

Has O2 Been Able to Capitalise on it?

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1.2.3

How Does it Compare With Alternative Innovation Accelerators?

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1.3

Research

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1.3.1

giffgaf - The mobile network run by you

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1.3.2

Success and Impact

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Divergence – an Alternate View

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Our Clients

Our board insists on seeing international trends when new product concepts are put forward... when we quote MMD's view on such concepts and their analysis on trends, we're 100% sure that it will 'FLY'! MTN Nigeria
Mobile Market Development 2015