The Cord Cutter and Cord Never – A Millennial Opportunity for Mobile Operators
2015.05.06   |   8 pages   |   NextGen Strategy Reports

Liam Mimnagh



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Online video streaming services and the proliferation of internet connected devices mean customers are no longer tied to the network infrastructure of their TV provider. The pay-TV industry is seeing its customers cutting their cable pay-TV subscription and going elsewhere while a growing number of younger Millennial customers are opting out of pay-TV subscriptions altogether. This younger Millennial audience is set to never subscribe to traditional pay-TV, but instead will opt for free web content, sponsored content and/or low cost skinny bundles.

The mobile operator's network is most often the first platform where Millennials begin consuming content such as video and music. This realisation by the TV industry is opening up new partnership opportunities for mobile operators in distribution and in content service delivery.

Companies: Netflix, Dish Network, Sling TV, HBO, O2, Channel 4, NBC, Sony, Apple, Roku, Amazon, AT&T, Verizon, ESPN, Liberty Global, Microsoft Xbox, Sony PlayStation, Twitch, YouTube, Vine

Countries: USA, UK, Europe

Keywords: SVoD, pay-TV, DTTV, Mobile Video App, online video, Cable TV, Cord-cutter, Satellite TV, Cord-never, Video on Demand VoD, OTT Video, Digital Distribution, video steaming,

Table of Contents
  The Cord Cutter and Cord Never - A Millennial opportunity for mobile operators 1
  Inferences and Implications for Mobile Operators 1
  Inference Dashboard 1
1 Supporting Research & Analysis 2
1.1 Context - Network Convergence & The Millennial Effect 2
1.2 Analysis 3
1.2.1 Partnering and Distribution Opportunities for MNOs 3
1.2.2 Partnering for Differentiation and Loyalty 3
1.2.3 Partnering as an OTT Video Provider 3
1.2.4 Data Pricing, Tariff Rebalancing and Net Neutrality 4
1.3 Research 5
1.3.1 The Cord Cutters and Cord Never Situation in the US 5
1.3.2 Pay-TV Subscriber Figures for USA 6
1.3.3 The TV Industry Response to OTT Disruptors 7

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