Privacy Policy

Data Protection is about your fundamental right to privacy and your right to access and correct data about yourself.

The information below outlines Mobile Market Development’s Privacy Policy to help ensure that we comply with The Data Protection Act 2018, i.e. the UK’s implementation of the General Data Protection Regulation (GDPR) that governs the collection, processing, retention, use and disclosure of information relating to individuals.

Mobile Market Development is committed to protecting your personal information when you are using Mobile Market Development services. We want our services to offer a safe environment for our subscribers. This Privacy Policy relates to our use of any personal information you provide to us through the Mobile Market Development website and through any other form of communication such as e-mail, fax and telephone conversations.

Our Data Protection Officer can be contacted at   Any questions regarding this policy and our privacy practices should be sent via or by writing to Mobile Market Development Ltd, Harscombe House, 1 Darklake View, Plymouth  PL6 7TL, United Kingdom.  

If you wish to make a complaint about how we use your information, please contact us at  and we will do our best to help.  If you are still unhappy, you can contact the appropriate data protection supervisory authority. The UK Information Commissioner’s Office can be contacted via  

Data Protection Principles

Mobile Market Development shall perform its responsibilities in accordance with eight Data Protection principles. They are:

  • Obtain and process information fairly;
  • Keep it only for specified, explicit and lawful purposes;
  • Use and disclose data only in ways compatible with these purposes;
  • Keep data safe and secure;
  • Keep data accurate, complete and up-to-date;
  • Ensure that data is adequate, relevant and not excessive;
  • Retain data for no longer than necessary for the purpose(s) for which it is acquired;
  • Give a copy of his/ her personal data to the relevant individual, on request.

Your Rights

Under the Data Protection Act 2018, you have the right to find out what information Mobile Market Development stores about you. These include the right to:

  • be informed about how your data is being used
  • access personal data
  • have incorrect data updated
  • have data erased
  • stop or restrict the processing of your data
  • data portability (allowing you to get and reuse your data for different services)
  • object to how your data is processed in certain circumstances

Information we collect

The personal data we process primarily comes directly from you.

When you purchase a product (such as a report, including complimentary reports) from Mobile Market Development or sign up to receive a service from Mobile Market Development such as the Maximising Wireless Profit Program or NextGen Strategies Program, or notifications from these programs, we may ask for personal information about you.  This can consist of information such as your name, employer, job title, phone number, e-mail address and postal address. 

Other instances where we may process your data include:

  • when you contact us (by e-mail, phone, mail or in person);
  • when you request a trial or report;
  • when you subscribe to our complimentary reports;
  • when you sign up to attend an event relating to a particular area of interest;
  • when you become a designated contact or an authorised user of our services; or
  • when you express an interest in our products and services (such as when attending an event) to one of our staff or representatives.

Please note that we may record conversations made with our Sales, Account Management and Customer Service teams.

Automatic collection when you contact us or visit our website

We automatically collect information about you as follows:

  • our websites automatically log web log server information (please see the table below);
  • we currently do not retain or process data through cookies, other than as utilised by our web-site software to facilitate access and navigation. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet e.g. smart phone, tablet or other mobile device when you visit a website and which store and sometimes track information about your use of the website. For further information please see the ‘Cookies’ section below.

Information obtained from other sources

We may obtain publicly available professional information about you (as detailed in the Data Processed section below) from third parties or online publications. This information is used in the following ways:

  • to ensure that the information we hold about you is accurate and up to date;
  • to ensure that we have all the information we need to provide or offer you with a product or service; and
  • to help us to provide the best service possible, in the most efficient manner.

Why we process your data

This section details the information what we collect, the purpose for its collection and use, and the legal basis for the processing.



Personal Data

Processing Ground

To provide you with Mobile Market Development’s products and services and personalise your experience.

  • First Name
  • Last Name
  • Job Title
  • Company Nam
  • E-mail addres
  • Telephone Number
  • Authorised User Log-in Details (E-mail address and password)

Performance of a Contract

To respond to your communications and to retain a record for quality and training purposes.

  • First Name
  • Last Name
  • Job Title
  • Company Name
  • E-mail address
  • Telephone Number

Legitimate interest

To ensure network and information security.

Web log server information:

  • IP address
  • Browser type and operating system
  • Pages visited during your visit
  • source of your access to our website (e.g. the website or URL (link) which referred you to our website.

Legitimate interest

To monitor the performance of our website and improve user experience

Web log server information (see above)

Legitimate interest

To contact you or to stay in touch with you about our products and services.

  • First name
  • Last name
  • Job Title
  • Company Name
  • E-mail address
  • Telephone Number


Legitimate interest (for businesses); or


Consent (for individuals);


or Soft opt-in (for existing customers or individuals who have actively expressed an interest in the products and services)

To register you for an event, and to send you confirmation and further event information. We will also use your name at the event to confirm attendance and ensure your health and safety when you attend in person.

When you register for an event:


  • First name
  • Last Name
  • Company Name
  • E-mail address

Fulfilment of a contract


Legitimate interest


Protection of vital interests.

Informing our product and services strategy to enhance and personalise our customer experience and offerings.


Informing our marketing strategy to ensure our communications with you are relevant.


When provided as part of a request for a demo or trial information is used to match you to the most suitable member of our team.

  • First name
  • Last Name
  • Job Title
  • Organisation
  • E-mail address
  • Telephone Number

Legitimate interest

To determine your interest in our products and services.

  • First name
  • Last Name
  • Job Title
  • Company Name
  • E-mail address
  • Telephone Number
  • Authorised User Log-in Details (E-mail address and password)
  • Your engagement with our website, content, products and services

Legitimate interest


Special Categories of Personal Data

We do not knowingly or intentionally collect special categories of personal data from individuals and we request that you please do not submit special categories of personal data to us.

How we share your data

We share your data in the manner and for the purposes described below:

  • Mobile Market Development is a subsidiary of Commercial Dynamics Technology Ltd.  Mobile Market Development shares information within with Commercial Dynamics Technology Ltd - controlled affiliates and subsidiaries, where such disclosure is necessary to provide you with our services or to manage our business. It is our legitimate interest to process your personal data for these purposes;
  • with third parties who help manage our business and deliver services. These third parties have agreed to confidentiality restrictions and use any personal information we share with them or which they collect on our behalf solely for the purpose of providing the contracted service to us. These include: IT service providers, customer relationship management services and marketing automation, solutions and analytics providers;
  • with our regulators, to comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies;
  • we may share in aggregate, statistical form, non-personal information regarding the visitors to our website, traffic patterns, and website usage with our partners or affiliates; and
  • if, in the future, we sell or transfer some or all of our business or assets to a third party, we may disclose information to a potential or actual third-party purchaser of our business or assets.

Explaining more about direct marketing and profiling

How we use personal information to keep you up to date with our products and services

We may use personal information to let you know about Mobile Market Development products and services that we believe will be of interest to you. We may contact you by e-mail, post, or telephone or through other communication channels that we think you may find helpful. In all cases, we will respect your preferences for how you would like us to manage marketing activity with you.

How you can manage your marketing preferences

To protect privacy rights and to ensure you have control over how we manage marketing with you:

  • we will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to your subscription.  For example – we send on average two e-mails per month regarding our Maximising Wireless Profit Program;
  • you can ask us to stop direct marketing at any time - you can ask us to stop sending e-mail marketing, by following the 'unsubscribe' link you will find on all the e-mail marketing messages we send you. Alternatively you can contact us at Please specify whether you would like us to stop all forms of marketing or just a particular type (e.g. e-mail); and
  • you can change the way your browser manages cookies by following the settings on your browser as set out in the ‘Cookies’ section below.

When and how we undertake profiling and analytics

In order to understand your interest in our products and services and to ensure that we only send you communications which we believe may be of interest or relevance to you we analyse your engagement with our website, content, products and services.  For example, your level of engagement or a specific topic of engagement will lead us to infer what is of most interest to you and if you we may offer you similar further content or related services.


When you visit a Mobile Market Development website, Mobile Market Development uses “cookie” technology try to make that experience simple, personalised and meaningful. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet e.g. smart phone, tablet or other mobile device when you visit a website and which store and sometimes track information about your use of the website. A number of cookies Mobile Market Development use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the website and will last for longer.

Mobile Market Development use cookies to:

  • create a specific log-in session for a visitor to a Mobile Market Development website in order that page requests by that visitor are delivered in an effective, secure and consistent manner;
  • recognise when a visitor to a Mobile Market Development website has visited before; this means we can identify the number of unique visitors we receive to the website and allows us to make sure we have enough capacity for the number of users that we get;
  • store your product selections to the shopping basket;
  • collect statistical information about how our visitors use the website(s) so that we can improve the website(s) and learn which parts are most popular to visitors.

Some of the cookies used by Mobile Market Development websites are set by us, and some are set by third parties who are delivering services on our behalf. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting  which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on a Mobile Market Development website you may not be able to take full advantage of the website(s) if you do so.

Data Retention

We retain your information for no longer than necessary for the purpose for which it was collected. In determining how long your information will be stored, we will consider:

  • the purpose(s) and use of your information both now and in the future;
    • what information we need to:
    • best provide you with products and services;
    • manage your relationship with us;
    • meet our statutory obligations;
    • develop our products and services; and
    • meet our customers’ and previous customers reasonable expectations.

Geographic Data Transfers

Mobile Market Development may need to transfer your personal data outside the EEA to provide the best service possible to our customers and in the most efficient manner.  In all instances, we take steps to ensure that transfers of personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interests and transfers are limited to countries which are recognized as providing an adequate level of legal protection or where we can be satisfied that alternative arrangement are in place to protect your privacy rights. To this end:

  • Where we transfer your personal information outside Mobile Market Development Ltd or to third parties who help provide our products and services, we obtain contractual commitments from them to protect your personal information. Some of these assurances are well recognized certification schemes like the EU - US Privacy Shield for the protection of personal information transferred from within the EU to the United States; or
  • Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before any personal information are disclosed.
  • Third parties include our website hosting service Amazon Web Services, Microsoft, and our campaign management system provider, Mailchimp.  

Data Subjects' Rights within the EEA

In the EEA, data subjects have the following rights:

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction of your information (we may seek to verify the accuracy of the personal information before rectifying it);
  • in certain situations, to ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
  • in certain situations, you can also ask us to send the personal information you have given us to a third party.
  • to ask to obtain a copy of, or reference to, the safeguards under which your personal information is transferred outside of the EEA.
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. This will not affect the lawfulness of our processing of your data prior to your withdrawal;
  • to object to the processing of your information for certain purposes, namely:
  • in certain circumstances to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests;
  • to object to us using or processing your information for direct marketing purposes. You may also exercise your right to object to us using or processing your information for direct marketing purposes by clicking the unsubscribe link contained at the bottom of any marketing e-mail we send to you and updating your preferences, or as a subscriber by visiting the preference centre on our website and changing your preferences. 

For more information on how to object to our use of information collected from cookies and similar technologies, please see the ‘Cookies’ section above.

You can exercise your rights by writing to us at Mobile Market Development Ltd, Harscombe House, 1 Darklake View, Plymouth  PL6 7TL, United Kingdom or by contacting us at 

You have a right to lodge a complaint with your local supervisory authority if you have concerns about how we are processing your personal information. We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.

Third Party Websites

Please be aware that Mobile Market Development does not control and is not responsible for websites that are referred to or linked from its own websites and that use of your personal information on these websites is not subject to this Privacy Policy.

Persons 18 or under

We are concerned to protect the privacy of children. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

If you believe that we have received information pertaining to or from persons under the age of 18 please contact us at If we become aware that a person under the age of 18 has provided us with personal information, we will take steps to delete such information.

Changes to Mobile Market Development’s Privacy Policy

This privacy policy may be updated from time to time, so you may wish to check it each time you submit personal information to the Mobile Market Development website.


Compliance with a legal obligation - processing is necessary to ensure we comply with our legal and regulatory obligations.

Consent – you have given specific consent to the processing of your personal data.

Data Controller – the entity that determines the purposes and means of processing personal data.

EEA – the European Economic Area which comprises countries that are members of the European Union and Norway, Iceland and Liechtenstein.

Identifiable natural person - a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person

Legitimate Interests - processing is necessary for our or a third party’s legitimate interests in carrying on, managing and administering our respective businesses effectively and properly (except where our or the third party’s interests are overridden by your own interests, rights and freedoms).

Performance of a Contract – processing is necessary to carry out our contractual duties, exercise our contractual rights or otherwise perform our Contract with you, or to take steps at your request to enter a Contract.

Personal Data - any data relating to an identified or Identifiable Natural Person.

Processing - means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction any

Special categories of personal data - personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric data processed for the purpose of uniquely identifying a natural person, data concerning Vital Interests – processing necessary protect an interest which is essential for the life of the data subject or that of another natural person.


Our Clients

A valuable program, differentiated by its best practice case study approach. Many external providers supply regular updates on MNO KPIs, but it's how operators are approaching these issues we want to know about Orange Group
Mobile Market Development 2015