Our team

For 15 years Mobile Market Development (MMD) has focused exclusively on meeting the business development challenges of Mobile Network Operator clients worldwide. More regulation, combined with increased competition from other MNO’s, MVNO’s, convergent players and OTT suppliers has made growth more challenging in recent years. Competing in this environment requires MNOs become more nimble, lean and productive. MMD offers assistance in this regard. MMD partner clients use our services to improve and develop key areas of their business such as business planning, market insight processes and Go To Market competence. We are also called upon to assist clients extend their market reach with market entry/acquisition support and due diligence work in highly sensitive situations where client confidentiality is of the utmost importance.

Ciaran Coburn CEO

Ciaran established the Maximising Wireless Profit Program for Mobile Networks Operators in 1995. He founded MMD in 2000 and has worked with over over 60 International wireless operator clients across six continents. Ciaran's current focus is on monetising new MNO service revenues to help clients recoup their extensive investment in 4G spectrum and infrastructure.

Jon Newman Program Director

Jon has over 25 years experience in the IT and Telecommunications sector, most of it within mobile. He is currently focused on the business impact of the emergence of digital in the mobile space and how current players can most effectively transition to Telco 2.0. As well as working with client companies to understand and appreciate the nature of the transformation they must undertake and implement those changes, Jon has overall editorial responsibility for the company's syndicated information services.

Patrizia Balia Principal Consultant

Patrizia has over 25 years experience in the mobile industry with specialist knowledge of industry KPIs, best mobile business practices and digital transformation strategies in different international markets. In recent years she has developed a strong interest in developing markets focusing on a wide range of innovative products and services best suited for low-ARPU environments.

Pippa Walton Market Analyst

Pippa has worked in the telecoms industry as an information manager and market analyst for over 20 years, and has been covering mobile and associated services since 2002. Her current focus is on service development in the Internet of Things, telematics and M2M markets. She also has a strong interest in the development of effective CRM and customer experience programmes.

Brendan Dunphy Consulting Director

Brendan has spent most of his career in consulting via his own start-up's and established firms such as Accenture. His focus today is on strategy, innovation & talent to help operators transform and compete in the accelerated age of digital. He has a strong personal interest in building more collaborative, open and agile businesses, especially in developing markets where mobile rules.

Jeroen Visser Consulting Director

Jeroen has acquired extensive telco knowledge and delivered high impact initiatives with senior appointments in Europe, Africa and China. He has worked in strategy and business unit management, product marketing with national and international proposition launches, customer retention and sales and distribution management as well as programme management. Jeroen specialises in driving initiatives from strategic idea to fully launched propositions.

Nicola Warren Market Analyst

Nicola has over 15 years experience as a researcher and analyst across the payments and telecoms sectors. She has worked in Strategy and Marketing Research roles, guiding decision-making at the heart of business. Nicola has a background in running multi-country research projects, with a particular emphasis on emerging markets.

Robert Harrison Associate Consultant

Robert has over 30 years’ experience in the telecoms industry. He has extensive international experience as a consultant in both developed and emerging markets, where he has worked with many of the world's leading telecommunications operators, equipment manufacturers and regulatory bodies, as well as with a number of start-ups. He specialises in assessment of new business and market opportunities and development and implementation of market and business strategies and plans, with particular interest in the opportunities offered by changing technologies.

Miles Cheetham Consulting Director

Since the emergence of mobile telecoms in the 1980’s Miles has delivered market-leading change in the industry. As the digital economy has accelerated, he has specialised in customer-led innovation and product development and has deep expertise in cutting-edge areas including Digital Identity, Payments and Mobile Service Delivery. He has worked with well-known companies including MTN, Vodafone, Verizon, GSMA, Sky and the UK banking industry’s Payments Council.

Anne Dupuy-Cambier Associate Consultant

Anne is a strategist with expertise in designing, conducting and managing ad-hoc quantitative research. Her 20 years of field experience in Europe and Asia has provided insights into cultural bias and hones language skills in French, English, German and Spanish. She helps clients in the ICT & Digital sectors (b2b and b2c) determining optimum brand positioning, customer satisfaction & retention programs, market segmentation, competitive intelligence, benchmarking analysis, features/functionality for new products using choice-based modelling, pricing analysis and technology trend analysis.

Brian Sheridan Associate Consultant

Brian is an experienced Marketing and Business Development executive with more than 22 years experience across the Telecoms and Soft Drinks sectors. His area of expertise is in the development and implementation of successful marketing strategies across both large multi national corporations and small indigenous firms. Working on assignments nationally and internationally, Brian has a proven track record for delivering consistent results.

Liam Mimnagh Market Analyst

Liam has worked with Mobile Market Development for over 10 years, contributing to its syndicated market intelligence service and custom consultancy projects across Europe, the Middle East and Africa. Liam is highly regarded for his research skills, and more specifically, for providing clients with thorough and detailed custom enquiry support.

Neil Duffield Associate Consultant

Neil has over twenty years of experience in all aspects of mobile, fixed, data and voice communications. His ICT background began in Banking, working with a major UK retail bank and progressed to leading operations, support and VAS design for Orange group in four countries. In the last few years he has worked worldwide delivering advanced VoIP and Number Portability projects for mobile operators and ITSPs.

Andrew Arnison Associate Consultant

Andrew has over 14 years experience in the UK and European telecommunications industry working in a range of senior pricing and commercial roles. His industry experience includes managing the B2B pricing team for a pan-European telco giant, managing the consumer pricing team for the largest mobile operator in the UK, and serving in senior pricing and commercial roles with other mobile operators. His consultancy work has involved building the pricing function for new MVNOs, analysing the pricing strategy of international mobile operators, and developing strategies for mobile operators to address the rapidly growing mobile digital ecosystem opportunity.

Our Clients

The reports are thorough and extensive. They give a complete overview on a certain topic and open the mind to new business ideas... It is the most extensive program available for our industry Proximus Belgium
Mobile Market Development 2015