Our team

For 15 years Mobile Market Development (MMD) has focused exclusively on meeting the business development challenges of Mobile Network Operator clients worldwide. More regulation, combined with increased competition from other MNO’s, MVNO’s, convergent players and OTT suppliers has made growth more challenging in recent years. Competing in this environment requires MNOs become more nimble, lean and productive. MMD offers assistance in this regard. MMD partner clients use our services to improve and develop key areas of their business such as business planning, market insight processes and Go To Market competence. We are also called upon to assist clients extend their market reach with market entry/acquisition support and due diligence work in highly sensitive situations where client confidentiality is of the utmost importance.

Jon Newman Managing Director

Jon has over 25 years experience in the IT and Telecommunications sector, most of it within mobile. He is currently focused on the business impact of the emergence of digital in the mobile space and how current players can most effectively transition to Telco 2.0. As well as working with client companies to understand and appreciate the nature of the transformation they must undertake and implement those changes, Jon has overall editorial responsibility for the company's syndicated information services.

Liam Mimnagh Director & Market Analyst

Liam has worked with Mobile Market Development for over 10 years, contributing to its syndicated market intelligence service and custom consultancy projects across Europe, the Middle East and Africa. Liam is highly regarded for his research skills, and more specifically, for providing clients with thorough and detailed custom enquiry support.

Patrizia Balia Principal Consultant

Patrizia has over 25 years experience in the mobile industry with specialist knowledge of industry KPIs, best mobile business practices and digital transformation strategies in different international markets. In recent years she has developed a strong interest in developing markets focusing on a wide range of innovative products and services best suited for low-ARPU environments.

Nicola Warren Market Analyst

Nicola has over 15 years experience as a researcher and analyst across the payments and telecoms sectors. She has worked in Strategy and Marketing Research roles, guiding decision-making at the heart of business. Nicola has a background in running multi-country research projects, with a particular emphasis on emerging markets.

Robert Harrison Associate Consultant

Robert has over 30 years’ experience in the telecoms industry. He has extensive international experience as a consultant in both developed and emerging markets, where he has worked with many of the world's leading telecommunications operators, equipment manufacturers and regulatory bodies, as well as with a number of start-ups. He specialises in assessment of new business and market opportunities and development and implementation of market and business strategies and plans, with particular interest in the opportunities offered by changing technologies.

Anne Dupuy-Cambier Associate Consultant

Anne is a strategist with expertise in designing, conducting and managing ad-hoc quantitative research. Her 20 years of field experience in Europe and Asia has provided insights into cultural bias and hones language skills in French, English, German and Spanish. She helps clients in the ICT & Digital sectors (b2b and b2c) determining optimum brand positioning, customer satisfaction & retention programs, market segmentation, competitive intelligence, benchmarking analysis, features/functionality for new products using choice-based modelling, pricing analysis and technology trend analysis.

Andrew Arnison Associate Consultant

Andrew has over 14 years experience in the UK and European telecommunications industry working in a range of senior pricing and commercial roles. His industry experience includes managing the B2B pricing team for a pan-European telco giant, managing the consumer pricing team for the largest mobile operator in the UK, and serving in senior pricing and commercial roles with other mobile operators. His consultancy work has involved building the pricing function for new MVNOs, analysing the pricing strategy of international mobile operators, and developing strategies for mobile operators to address the rapidly growing mobile digital ecosystem opportunity.

Andrew Bramley Associate Consultant

Andrew’s telecommunications industry career has contained a range of senior management and consulting roles across wholesale and enterprise telecoms. Most recently, he led network and carrier procurement for a multi-national MVNO start-up specialising in Machine to Machine and Enterprise mobile services. Previous roles have seen him leading the international roaming business of a major global mobile operator and consulting extensively with MMD and others to deliver successful strategic projects in the enterprise, wholesale and regulatory spaces.

Brendan Dunphy Consulting Director

Brendan has spent most of his career in consulting via his own start-up's and established firms such as Accenture. His focus today is on strategy, innovation & talent to help operators transform and compete in the accelerated age of digital. He has a strong personal interest in building more collaborative, open and agile businesses, especially in developing markets where mobile rules.

Jeroen Visser Consulting Director

Jeroen has acquired extensive telco knowledge and delivered high impact initiatives with senior appointments in Europe, Africa and China. He has worked in strategy and business unit management, product marketing with national and international proposition launches, customer retention and sales and distribution management as well as programme management. Jeroen specialises in driving initiatives from strategic idea to fully launched propositions.

Ciaran Coburn Associate

Ciaran established the Maximising Wireless Profit Program for Mobile Networks Operators in 1995. He founded MMD in 2000 and has worked with over over 60 International wireless operator clients across six continents. In 2017, Ciaran reduced his involvement in MMD to pursue other interests.

Pippa Walton Market Analyst

Pippa has worked in the telecoms industry as an information manager and market analyst for over 20 years, and has been covering mobile and associated services since 2002. Her current focus is on service development in the Internet of Things, telematics and M2M markets. She also has a strong interest in the development of effective CRM and customer experience programmes.

Miles Cheetham Consulting Director

Since the emergence of mobile telecoms in the 1980’s Miles has delivered market-leading change in the industry. As the digital economy has accelerated, he has specialised in customer-led innovation and product development and has deep expertise in cutting-edge areas including Digital Identity, Payments and Mobile Service Delivery. He has worked with well-known companies including MTN, Vodafone, Verizon, GSMA, Sky and the UK banking industry’s Payments Council.

Brian Sheridan Associate Consultant

Brian is an experienced Marketing and Business Development executive with more than 22 years experience across the Telecoms and Soft Drinks sectors. His area of expertise is in the development and implementation of successful marketing strategies across both large multi national corporations and small indigenous firms. Working on assignments nationally and internationally, Brian has a proven track record for delivering consistent results.

Our Clients

On the whole, MMD reports are more detailed, more extensively researched and more comprehensively written O2 UK, Strategy Team
Mobile Market Development 2015